Stand by me
Stand by Me, a studio specializing in event decor, offers unique decorations for weddings and celebrations, aiming to challenge the West Coast’s conventional approach to event styling.
Challenge
Our task was to create a bold and vibrant brand that exudes both professionalism and trustworthiness to the target audience.
Additionally, we wanted to lay the groundwork for the company's future expansion plans: the team intends not only to focus on celebrations but also to host business-related events.
Solution
To name the brand, we chose a play on words: a heartfelt phrase exchanged between lovers and the word "Stand", referencing the foundation of decor or exhibition design.
At the heart of the composition is a logo composed of sturdy, custom-made letters, with the letters’ serifs referring to the construction of stands and decorations, emphasizing their reliability and stability.
The chosen colors and key symbol reflect the nature of Seattle, where wedding season coincides with the tulip bloom. The logo also allows for the addition of descriptors or messages from the brand. Both the logo and corporate graphics can be rendered in 3D.
For the website, we made the letters velvety and surrounded them with a floral arrangement reminiscent of wedding decor. We paid great attention to the photo style in this work, with the event photos enclosed in branded shapes to give the feel of vintage photo albums.
