Unison
UNISON is a new project in the UAE market that aims to redefine the standards of the event industry. It specializes in organizing events and musical experiences using immersive technologies and new media.
In Dubai’s highly competitive event market, the comparably conservative image of companies who organize large-scale events in the region became a barrier to the development of Unison's business.
Unison’s team members not only have extensive experience in the industry, but good, forward-thinking taste as well.
Challenge
One of the challenges in this project was to merge the team’s bold ideas with the region’s cultural peculiarities.
To achieve this, it was necessary to explore their local context and reconsider their target audience, adapting the agency’s key message and core values and revising their list of services for this market.
Solution
The agency aims to work in unison with their clients, designing a wide variety of events and bringing their boldest ideas to light — hence the name UNISON was born. The design concept is based on the harmony between music and light flowing through space, a key part of many of UNISON’s events.
The idea of harmony continues through the brand graphics, which feature key elements like connecting ribbons. We paidespecially close attention to the photo style in this project: All event photos can be marked with brand’s signature glow and pattern.
